Digital Marketing Strategy and Social Media Management

Description

This professional course is designed to equip participants with the essential skills to develop and implement effective digital marketing strategies and manage social media platforms professionally. The program focuses on building a strong online presence, creating engaging content, managing advertising campaigns, and analyzing performance to achieve optimal results. Participants will also learn how to target the right audience and convert engagement into real business opportunities. Through a practical, hands-on approach based on real-world examples, participants will gain skills that can be directly applied to their business or professional environment.

• Understand key digital marketing concepts and strategies
• Build and manage a professional social media presence
• Create engaging and effective content for target audiences
• Plan and execute advertising campaigns (Facebook, TikTok, etc.)